The Weather May Be Getting Colder But This Week’s News Is Coming In Hot


Happy Friday! Can you believe it’s now December? Normally around this time, we find that new releases slow down as we enter the run-up to Christmas, but not this year! We are still working hard here at FROW to bring you all the latest and most exciting fashion, beauty and lifestyle news. From a wonderful fashion competition winner to vegan haircare and an unexpected (but still wonderful!) collaboration, we’ve got it all! So grab a blanket (or three) as you dig into this week’s FROW News.

Yuzefi Releases Its Second Ready-To-Wear Collection

If you thought ‘70s references were over, think again! Yuzefi has returned with its second ready-to-wear collection which wonderfully explores the sartorial codes of the hedonistic decade through its expert contemporary lens. Reinventing the bias cut through modern shapes, the distinctive collection comprises pieces that make absolute must-have additions to your staples collection. With their relaxed yet effortlessly sophisticated approach to tailoring; the collection is presented in timeless and transeasonal tones such as oat, black, lilac and sage. These pieces are bound to become some of your favourites!

Desigual’s Young Talents Winner Is Announced

One of our favourite brands, Desigual, has announced the winner of its Young Talent Design Challenge! The competition, which sees students from ten international schools competing for the winning spot, proves the label’s dedication to supporting young, emerging designers. The winner, Hannamariam González from Central Saint Martins, drew inspiration from augmented reality and the metaverse to create a mesmerising sweater using both 2D and 3D design software. Vibrant and colourful, the sweater carries the essence of Desigual in every thread, proving Hannamariam’s expert approach to the competition brief (and design as a whole). We can’t wait to get our hands on it!

Thought Clothing Announces A Wonderful Partnership With TRAID

It comes as no surprise to us sustainable fashion and lifestyle brand thought, has dedicated itself to an ongoing partnership with TRAID, a charity working to stop clothes from being thrown away. As the next natural step in thought’s ongoing commitment to sustainability, the partnership means that from now on you can expect to find a free returns label in your parcel which encourages you to send pre-loved clothes to TRAID, where they’ll be repurposed. To celebrate the start of this ongoing partnership, the brand photographed four female business leaders who champion a circular economy through their own work. Maria Chenoweth, Kresse Wesling, Hasna Kourda and Anna Brightman, who all work to promote sustainability across various areas of fashion were featured in the campaign, which was shot at TRAID London’s warehouse. We are so excited to see what this wonderful bunch gets up to next!

Charlotte Mensah’s New Wide Tooth Comb Is Bound To Be A Hit

Award-winning hairstylist Charlotte Mensah announces her latest product release, and it certainly ticks all the boxes. The Duafe Wide Tooth Comb is designed for thick, curly and afro hair types, as the long, wide teeth gently work their way through textured hair with ease. Crafted from wood, the simple tool helps to reduce static, hair breakage and damage, so that your hair remains healthy and full while avoiding frizz. Plus, the wooden tips are known to gently massage your scalp, taking away those moments of stressful haircare and instead turning your morning routine into a sanctuary-like experience. Sign us up!

Nudea x The Good Level Is The Collab Of Dreams

We are always excited when we hear about collaborations between much-loved brands, and the recent drop by Nudea x The Good Level is no exception. Dedicated to giving the gift of self-care this Christmas, the two labels have joined forces to release a new wellness gift set just in time for the festive season! Designed to inspire body positivity and support daily mental and physical wellbeing, the gift box includes a Nudea fit tape kit, a £60 Nudea gift card and The Good Level’s CBD oil, jelly dots and muscle and skin balm. By bringing together Nudea’s dedication to creating stylish yet ultra-comfortable underwear with The Good Level’s dedication to creating high-quality, full-spectrum CBD-based oils and jellies, the duo has crafted the ideal gift for the season of giving. We’re not sure about you, but we’re heading over to the website ASAP!

Anatomé Opens New London Store

anatomē – the London apothecary known for its passion for herbal remedies – has announced it’s brand new London location on Motcomb Street, Belgravia. Surrounded by some of the city’s most notorious brands, the coveted apothecary will fit right in! Favouring a contemporary design aesthetic with reconstituted antique furniture, the store bridges together old and new in spectacular fashion. The brand’s partnership with emerging design studio Child Studio has excelled at creating a sustainable space to house the coveted brand. Far more than just a store, the location boasts a private sleep and wellbeing consultation room, where you can book a consultation with one of the in-house experts to learn about which oils are best suited to your needs. We can’t wait to visit!

Did you miss last week’s FROW News? Don’t worry, you can catch up here!

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